Community-Focused Tech Events to Disrupt & Drive Growth
Snapshot
Created and Led Community-Focused Tech Events to Drive Conversion & Growth: Designed Role-Specific Experiences with Custom Brand Identities, Blending Art, Culture, and Tech to Disrupt Traditional Formats, Expanding Reach, Amplifying Engagement, and Converting Attendees into Loyal Customers.
My Role & Leadership
I led the strategy, planning, and execution of innovative tech events, blending education, art, and culture to establish V School as a leader in the local tech community.
Designed High-Impact, Immersive Events – Created unconventional experiences merging tech education with culture, attracting diverse audiences.
Fostered a Thriving Tech Community – Built events that engaged local talent, industry leaders, and creatives, strengthening inclusivity.
Developed Creative Event Concepts – Launched Riverrate Coding Tour, Sauce.js, and Design Party #1, redefining traditional tech events.
Leveraged Brand & Partnerships – Collaborated with influencers, speakers, and local organizations to drive engagement and visibility.
Key Results & Impact
📈 40% increase in event attendance, expanding V School’s community reach.
📈 30% growth in social media engagement, amplifying brand awareness.
📈 25% increase in program inquiries, demonstrating event-driven impact on enrollment.
📈 Expanded presence in 4 new states, broadening V School’s market reach.
Challenge
❌ Lack of engaging, creative tech events – The local scene lacked dynamic, community-driven experiences blending education with culture.
❌ Limited inclusivity & accessibility – Traditional events weren’t attracting diverse audiences, creatives, or emerging tech talent.
❌ Missed opportunities for brand differentiation – V School needed a unique event strategy to stand out in a competitive market.
❌ Low post-event engagement – Existing meetups lacked momentum-building content to sustain interest beyond the event itself.
Approach & Execution
✅ Researched gaps in the tech event space – Identified community needs, engagement trends, and market opportunities.
✅ Launched creative, hybrid events – Introduced experiences blending coding, design, live music, and interactive learning.
✅ Prioritized inclusivity & accessibility – Designed events that welcomed underrepresented tech professionals and creatives.
✅ Leveraged cross-functional promotion – Developed a high-energy social media strategy and grassroots marketing approach.
✅ Created post-event content strategies – Captured and shared key takeaways, testimonials, and behind-the-scenes insights to maintain engagement.
Growth & Iteration
Phase 1: Identified audience gaps & opportunities, developing a fresh event strategy for V School.
Phase 2: Launched immersive events, experimenting with culture-driven learning experiences.
Phase 3: Expanded reach & engagement, refining promotion, content, and partnerships.
Phase 4: Optimized long-term event impact, integrating post-event content, ongoing community engagement, and program-driven follow-ups.
